LinkedIn Profile

Hi, I'm Bryce. I'm a user experience and interaction specialist, visual designer, conceptual artist, project manager, team leader, and all around creative asset. For more than 20 years I've been designing and driving the end-to-end project management of large web sites and applications for a wide range of vertical markets - everything from e-commerce to enterprise SaaS applications.

I regularly do consulting and contracting projects for companies, corporations and organizations across the country and around the world - most recently for folks like Amazon,com,,, Hitachi Data Systems, Samsung USA and more. Get in touch with me to discuss how I can help partner with you to address your needs!

My Resume
Bryce Erwin


email: - phone: 650-215-8958

Download Resume in PDF



User Experience Expert:

  • 15 years experience in designing and driving the end-to-end UX design process for large web sites, mobile and SaaS applications.
  • An expert in usability, information architecture, user experience design methodology and heuristics for consumer, enterprise productivity and e-commerce products.


UX and Visual Design Project Management and Team Leadership:

  • 10 years experience leading small and medium sized teams consisting of visual designers, UX designers, and developers in all aspects of the design and development process in a variety of vertical markets.


Visual Design Expert:

  • Highly creative digital designer, skilled in both traditional and digital illustration.
  • Demonstrated success in orchestrating the complete stylistic approach to a project and ensuring on-brand delivery across a wide range of media including interactive design, product branding, illustration, print and multimedia.

Professional Work History


Position: User Experience and Interaction Specialist
Cathexis UX - Ann Arbor, MI. - May 2010 to Present

  • Consultant for large corporate and enterprise clients, specializing in product user experience consulting and interface design for online and mobile applications.
  • Clientele included:, Samsung USA, Conway Freight,, Hitachi Data Systems,, Guardian Glass, Cambium Learning Group, Amerinet, and United Precision Products.


Position: Director of User Experience, Inc. - Ann Arbor, MI. - July 2013 to October 2015

  • Defined the user experience for a process-centric collaboration product for Fortune 1000 clients including General Electric, BASF, Aetna, HMS, Mitsubishi and more.
  • Lead the creation of wire frames, master style guides and UX documentation for development.
  • Conducted focus groups and user testing to evaluate UI opportunites and shortcomings
  • Engaged in regular collaboration with CEO and major stakeholders to ideate product strategy and interaction goals.
  • Responsible for meeting product UX deliverables, leading project management and workflow coordination with design team, and hand-off to development.


Position: Senior User Experience Designer / - Palo Alto, CA. - April 2007 to April 2010

  • Developed next generation search and e-commerce related technologies and APIs across Amazon’s storefront and peripheral product line, including, and A9 Visual Search.
  • Responsible for interface ideation, UI flow and wire-framing, user-testing, and final visual design.
  • Lead graphic designer at, producing all marketing and public facing collateral.


Position: Creative Director / Owner
Snapdragon - Ann Arbor, MI. - March 2002 to April 2007

  • Creative lead in redefining the web, video and print strategies of medium and large sized companies in a number of vertical markets.
  • Responsible for client relationship, project management and execution, and design team leadership.
  • Founded and shepherded company to profitability and continued annual growth.
  • Clientele included:, The University of Michigan, AvFuel, Claus Forell International, Quicken Loans, Temple University Health System, Flint Ink Corporation, Lab126, and EFI Jetrion.


Position: Senior Interface Designer
Diamond Bullet Design - Ann Arbor, MI - September 1998 to March 2002

  • Visual and interface design lead for a broad spectrum of commercial, organizational and non-profit clientele including Equifax, ABC News, The University of Michigan, and the State of Kansas.
  • Responsible for art direction, client facing, information architecture, user studies, task analysis, and team leadership.



Art Institute of Fort Lauderdale - Ft. Lauderdale, FL
Associate of Science degree in Film/Television Arts and Technology
Graduated Cum Laude

Additional Skills

  • Thorough understanding of common programming languages and their requirements in context with efficient collaboration with development teams
  • Audio producer and editor, podcast production and voice talent
  • Video / multimedia producer and director
  • Adept at writing marketing copy, script and help content
  • Skilled with social media marketing, social analytics and online product community engagement
  • Proficient working within Lean and Agile process methodologies



I’m interested in developments in online technology, specifically related to social media, games, and user experience. I’m a college football fan. I love science fiction – from books to movies. I enjoy games – from computer games to table top. I’m always in search of the next excellent bottle of cabernet sauvignon, and I’m often found spending my summer Saturdays at my backyard BBQ pit smoking up some brisket, ribs or turkey.


(Upon Request – please contact me for details)

User Experience and Interface Design
  • Highly skilled in user experience and interface design - from focus groups to user testing, page flows to final implementation
  • Significant experience with e-commerce, enterprise productivity and collaboration, advertising and system administration interfaces
  • Note: Many of my clients are NDA or in stealth-mode - please contact me to arrange an offline review to cover specific inquiries
  • 15 years experience in designing and driving the end-to-end project management of large web sites and applications for a broad range of professional clientele - everything from educational to enterprise applications.
  • Well versed in all aspects of the design and development process - from concept to launch. An expert in web usability, information architecture, user experience design methodology and e-commerce systems.
  • Served as design lead and art director - driven the complete stylistic approach to a client's site and ensured on-brand delivery
Conceptual Art
  • Highly skilled in both traditional and digital illustration with an emphasis on environmental and character concepts
  • Specialize in genre entertainment products, animation and game concepts
Graphic Design
  • Nearly 18 years of graphic design experience for print and web
  • Adept at developing compelling brand identity and logo designs
  • Offer a wide range of styles for business illustration, print work, text layout, book and magazine layouts and covers and corporate marketing collateral - from posters to trade show displays